Potential challenges and reliable solutions

In the field of poultry nutrition and feed technology, the most significant challenge is helping the birds to reach to their full genetic potential with minimum impact on their welfare and our environment. To overcome this challenge, we need to optimise the bird’s feed intake, keeping their gut healthy and functional, helping the bird’s immune system to function at its best and finally to make sure our action won’t cause any pollution to the precious environment that we live in.